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Make your voice heard: market research

What is market research?

Market research is a way for businesses to find out what customers think of their products, what factors affect a customer's decision to use a product, and what their customers want and need. And it's not just for new cars and toasters – market research is used for health care too. In the health care world, market research is used to learn more about people who may use a health care product or service to help create a solution that best fits their needs.

Who does health care market research and why?

Market research may be done by a variety of different healthcare-related groups, including pharmaceutical companies, independent agencies, government groups, and health care facilities.

As people become more informed and empowered to make decisions about their own treatment, they are starting to shape health care products and services. That's why the health care industry is interested in what you have to say. And market research helps them better understand your opinions, your needs, and your preferences.

Why should I participate in health care market research?

A wide variety of people may choose to participate in market research. Here are a few reasons why you might want to consider getting involved:

  • to express your opinions and have your voice heard
  • to help improve health care products and services
  • to help shape the health care industry in areas that you care about (often because you are a patient or a caregiver in this area)
  • to learn more about different health care options and become a more informed patient
  • to receive compensation for your time (many market research activities provide cash or gift certificates in exchange for your time and opinion)

Some market research studies are limited to people from certain age groups or those with a particular medical condition, while others are open to a larger range of people.

How can I get involved?

There are a number of research companies in Canada. When you sign up, you will receive on-line health market research surveys tailored to your interests. Many surveys provide compensation for your time.

All material copyright MediResource Inc. 1996 – 2021. Terms and conditions of use. The contents herein are for informational purposes only. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Source:

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